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We have over 45 years experience designing and installing kitchens, using bespoke English furniture and award winning German appliances.


Our story began in 1974 when Richard Turner opened his doors for the very first time, supplying handmade English kitchens at affordable prices. Fast forward to 2019 and First Choice are STILL supplying quality bespoke kitchens at affordable prices.


We design, supply and manage every kitchen project, ensuring our clients have total peace of mind from start to finish. Much of our business comes from personal recommendations a legacy of providing excellent products combined with outstanding customer service. Our professional fitting team have been installing kitchens for over 25 years and take pride in being part of First Choice. Our showroom in Spa Road, Hockley, has a mix of modern and traditional kitchens on display and a warm, friendly welcome awaits. 

Modern Kitchens


Click below to see our great range of modern kitchens...

Traditional & Shaker


Click below to see our great range of traditional & shaker kitchens...

Bespoke Kitchens


Click below to see our great range of bespoke kitchens...

Appliances, Fixtures and Fittings


Click below to see our great range of branded appliances, fixtures & fittings...

Kitchen Worktops


Click below to see our great range of kitchen worktops...

Previous Work

Brand New Kitchen

Click below to see some of our previous installations...

Why choose First Choice?

Drawing on the vast experience gained over many years in the kitchen industry our showroom staff are always on hand to help guide you through what can at first appear to be a daunting task.


We understand that a kitchen isn't an everyday purchase and that everyone needs time to make those all important decisions. To this end we endeavour to make the process as painless as possible by discussing your ideas and taking the time to fulfil your expectations.


We cater for all customers requirements and varied budgets and offer a comprehensive design and installation service, including small building works if required. 

Thanks to our state of the art 30 CAD system, we are able to present your kitchen design in virtual reality, thus allowing you to see what your new kitchen will look like before you buy and affording you the opportunity to make any changes you desire at the 'click of a button. 

Our friendly and professional installation team, with over 25 years experience, have a first class knowledge of all aspects of kitchen fitting, including plumbing, carpentry, plastering and tiling. Electrical work is carried out by a fully qualified NicEic registered electrician. They are extremely neat and tidy and respect customers premises at all times.


All jobs are project managed by the First Choice team to give you total peace of mind.


As a Bosch Expert Retailer, we showcase the latest Bosch appliances which we are happy to demonstrate upon request. This includes Serie 8 ovens, induction and gas hobs, integrated dishwashers and fridge freezers. All offered at better than internet prices. We also sell a wide range of alternative appliance brands including Neff, Miele, Baumatic, Rangemaster and Stoves.


Please take the time to come and see us, you won't be disappointed.



Quick Contact


01702 202801 


01702 204907

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